Colour Hotel, Frankfurt am Main
The project entailed a complete re-branding and internal renovation of an existing five-storey hotel.
The new branding is comprehensive, the logo design being applied to a variety of end uses - from an illuminated sign box on the outside of the building to stationery and coffee cups, key wallet holders, visiting cards, and the semi cryptic information board in reception.
Throughout the scheme, the clean white aesthetic underpins the accent colour concept. Each of the five floors is assigned its own colour, selectively used for soft furnishings and for the over-sized graphics for room numbers and room types that animate the corridors. An additional wall graphic in each bedroom disseminates the five-colour narrative. The curtains are also colour-coded, so enabling the hotel’s front façade to function as a giant billboard.
In the lobby, the design treatment is both measured and relaxed. A bespoke lime green sofa with colour-coded cushions delivers a contemporary and stylish focal point; while housed in a large wall mounted lightbox, fashioned as an artwork, a series of seminal travelling quotes, from Goethe and Oscar Wilde, entertain guests and visitors alike.
The project entailed a complete re-branding and internal renovation of an existing five-storey hotel.
The new branding is comprehensive, the logo design being applied to a variety of end uses - from an illuminated sign box on the outside of the building to stationery and coffee cups, key wallet holders, visiting cards, and the semi cryptic information board in reception.
Throughout the scheme, the clean white aesthetic underpins the accent colour concept. Each of the five floors is assigned its own colour, selectively used for soft furnishings and for the over-sized graphics for room numbers and room types that animate the corridors. An additional wall graphic in each bedroom disseminates the five-colour narrative. The curtains are also colour-coded, so enabling the hotel’s front façade to function as a giant billboard.
In the lobby, the design treatment is both measured and relaxed. A bespoke lime green sofa with colour-coded cushions delivers a contemporary and stylish focal point; while housed in a large wall mounted lightbox, fashioned as an artwork, a series of seminal travelling quotes, from Goethe and Oscar Wilde, entertain guests and visitors alike.